We wrestled with this. Plate Notes started as a free site and almost stayed that
way. The reason we landed on a paid tier — and the reason Pro is priced at six
dollars rather than fifteen — is that the work we needed to add to make the app
useful for households of four or five is fundamentally more expensive to build
and to maintain than the work we did for households of one or two.
Scaling a recipe from two servings to five sounds trivial. It is not. A pot of
rice that took twenty minutes for two people now takes thirty for five. A roast
chicken that fed two as the centerpiece now needs a second one or a side that
stretches the protein. Leftover planning is a graph problem with a deadline.
Per-person dietary profiles compound combinatorially when one of the people in
the household is vegetarian, one is nut-allergic, and one is trying to land on a
macro target. We built those features because they are the ones a household
asked us for, and the price of Pro is what it takes to keep building them.
The Free tier is not a trial. It is a complete, useful product that the two of us
use most weeks. The Pro tier is an honest upgrade for people whose week is bigger
than ours. The line between the two is supposed to be obvious — if you find
yourself working around a free-tier limit twice a month, Pro will save you the
hour and earn the six dollars. If you don't, please stay on Free with our blessing.